Wednesday, 19 September 2012
6 PR Lessons from the Golden Age of Piracy
Yarrrrrr!!! On the occasion of International Talk Like A Pirate Day I would like to share with you some of the most important communications lessons from age of Calico Jack, Captain Kidd, Blackbeard and other such scallywags.
The Golden Age of Piracy lasted roughly between the mid-17th to the mid-18th century, a time characterized by intense jockeying for imperial possessions in the New World between the leading Old World powers of the time - the Spanish, the Dutch, the French, the Portuguese and the English. The looting and plundering of the New World by these avaricious European monarchies meant that there was a great deal of gold and other loot in circulation, while the thin law enforcement capabilities of said powers meant a world of opportunity for skilled seafarers with a capacity for outside-the-box thinking and a taste for danger.