Quitting Facebook? Here are 6 alternatives.

Source: fortytwotimes.com

Rumours of the death of Facebook, to paraphrase Mark Twain, have indeed been greatly exaggerated. While much has been made of statistics showing declines in Facebook use among youths in the Anglo-American world, the Coca Cola of social networking sites continues to grow precipitously across the globe, particularly in the developing world. By the end of the first quarter of 2013, Facebook's total population exceeded 1.1 billion, a population roughly on par with India and one out of seven human beings. And at its current rate of growth, it will exceed China's population sometime in 2014.

But while we're still a ways away from Peak Facebook, it is true that the world's largest social media network is in decline in certain quarters, most notably among adolescents and young people in the industrialized English-speaking world. This is not a new phenomenon, having been identified as early as mid-2011, but one that recently has become more pronounced. A recent Guardian article stated that  Facebook has lost 10 million visitors in the US and seen no growth in monthly visitors in the UK over the past year. While accurate data is hard to come by, anecdotal research suggests that the lion's share of this decline is among adolescents and twenty-somethings.

The reasons behind this decline amongst the youths isn't difficult to fathom. Facebook has long lost its coolness cachet, and now that most kids' parents are now on Facebook, it has now officially become the social networking equivalent of Dockers pants and minivans. Moreover, the past couple of years have seen a plethora of new social media compete for the kids' attention. The era of the big, all-encompassing social media networks like Myspace, Facebook and Twitter has given way to the era of niche tools like Pinterest, Vine and others - boutique tools that eschew the path of trying to be everything for everyone. Facebook already has that market cornered anyway.

So where are the kids going? According to Denise Rowden in her article in Empowering Parents, the under-15 crowd is migrating to photo-sharing networks like Instagram and Snapchat, as well as to Kik, a messaging app that offers greater anonymity than standard text messaging because there’s no specific number linked to the text. Meanwhile the young and hip are moving onto niche platforms like the monosyllabic trio Vine, Chirp and Pheed. At least they were last month. Who knows now?

Source: murraythenut.com

That said, there's a lot to be said for keeping at least a foothold in Facebookistan, at least if you're 30 or older and you care about being connected with people. From my own standpoint, Facebook, in spite of its imperfections, has gotten me back in touch with a hell of a lot of people I had previously fallen out of touch with. Many of these are old university pals I met in Tokyo who live in an assortment of non-English-speaking countries, including big fast-developing places like India and Indonesia where the almighty Book of Face continues to scale new heights. J'y suis, j'y reste....pour le moment.

But at the same time I still have an insatiable desire to be ahead of the curve (which is just grownup-speak for wanting to be cooler than thou). That and being a social media "guru" (as one person actually had the audacity to call me recently) at my place of business, it's my job to stay on top of this stuff. It's also my hobby, although at times I think I'd be better served taking up something more useful like knitting or carpentry. In the advent of the collapse of civilization as we know it, my LinkedIn endorsements for SEO copywriting and social media marketing will be worth less than a Zimbabwean banknote. Oh well, it's what I do.

Here are the most interesting alternatives to Facebook out there. As a caveat, I don't actually use all of these. That's why I don't like the 'guru' description - we're all just trying to figure this stuff out.

1. Pheed

Of all the new social media platforms on the block, none have generated as much online buzz as this one. Launched in October 2012, Pheed combines the basic microblogging format with a unified platform for sharing all forms of digital content, including photos, audio clips, voice notes, video, and live broadcasts. Users can subscribe to other users' channels and view their subscribed channels' content in real time and can can 'love' or 'heartache' specific pheeds, hashtags and 'pheedback' as well as 'remix' content in a fashion similar to a retweet. It also allows users to directly sell their creative work, making it a sort of amalgam of Twitter, Instagram, Tumblr and Etsy.

In less than a year of existence, Pheed is considered by many to be the 'next big thing' in social media. Described by Forbes as "Twitter with a business plan," Pheed was ranked the #1 app in the Apple Top Charts social category in February 2013, above both Twitter and Facebook. Thus far it has made inroads into a predominantly US youth market, boosted by celebrity endorsements by the likes of Chris Brown, David Guetta and Miley Cyrus and finding a huge following amongst the skateboarding community. Some commentators have expressed skepticism over this much-ballyhooed new tool, dismissing it as a copycat app with a lot of hype and little substance. But if coolness cred is what you're after, Pheed is the place to be.

2. Path

Path is a photo sharing and messaging service for mobile devices touted by many as a potential Facebook-slayer. Launched in 2010 by Shawn Fanning and former Facebook executive Dave Morin, Path passed the 10 million user mark in May of this year. The network's sales pitch is a clever one, going for the jugular of its superpower rival. "Tired of managing 'friendships' with people you've never met?" its tagline asks. "Then come to us. You can only have 150 friends, making this the network you'll use to speak to people you actually like." An aesthetically pleasing app with a pithy focus, the site also functions well as a companion to Facebook and other social network platforms.

While Path's growth has been impressive, the now three-year-old platform has not been without controversy. In February 2012, the company landed in hot water for accessing and storing member phone contacts without their knowledge or permission, earning them an $800,000 fine from the US Federal Trade Commission. More controversy has followed this year when Path was caught spamming contacts without permission. (Guardian tech commentator Alex Hern quipped that CEO Morin, as an alum of both Apple and Facebook, has "inherited some of the worst traits of his old bosses.") But PR debacles aside, Path has an excellent project that continues to garner positive reviews. We'll see if it can stay out of trouble.

3. Medium and Branch

No it shouldn't.

The dynamic duo of Ev Williams and Biz Stone revolutionized the world of self-publishing with Blogger and were part of the team that recast the globe into 140-character Haiku format with Twitter. And now they've given us two new social networks, Medium and Branch. Launched in the summer of 2012, Medium is touted as a new approach to online publishing, described as an amalgam of the best elements of Pinterest, Twitter, Instagram and Tumblr. Branch, meanwhile, is touted as a sort of extension to Twitter, allowing Twitter users to have more in-depth topic-centred conversations than the usual 140 character format will permit similar to the format provided by Quora.

Unlike Pheed or Path, these two platforms aim to complement existing systems rather than compete with them (not surprising considering that Williams and Stone are still Twitter directors). Medium remains an invitation-only platform whose calling card appears to be quality control (some might say exclusivity), while Branch is open to anyone with a Twitter account. But both appear to be positioning themselves as grown-up, intellectually-oriented alternatives to the social media mainstream, offering, in Stone's words, "high quality public discourse [in which] curated groups of people are invited to engage around issues in which they are knowledge[able]." Not exactly the universal sales pitch of Pheed or Path, but an intriguing alternative.

4. Yammer

Those of you who work for a large company or organization have doubtless at least heard of this one, if not used it. Touted as Twitter for internal corporate communications,  Yammer is an old fart in social media terms, having been established in 2008 and sold to Microsoft in 2012. By late-2010, the service was being used by more than three million users and 80,000 companies worldwide, including 80 percent of Fortune 500 companies, and it continues to grow. While mainly focused on internal communication for businesses, Yammer can, in theory, be used by any collective, although groups are limited to members with the same email domain name. But this could just as easily apply to an artists' collective as a multinational corporation.

In addition to serving as a creative convection space where people chime in on projects they're working on, Yammer also serves as a release valve for company employees, giving them  a sheltered space to gripe about annoying clients behind their back and start sub-groups on topics (or grievances) of interest to them. It's also a great way to solicit feedback and forge connections with collaborators on the other side of the globe, without all the noise barriers presented by Twitter. While limited in its scope, Yammer is arguably the best possible digital tool for the world's introverts - a quiet, non-intrusive way of sharing projects and building connections. But not the sort of thing you can simply 'join' on your own.

5. Flayvr

Do we really need another photo-sharing app - especially one with such a nauseatingly cutesy misspelled name as this? The reviewers of this new platform seem to think so. Launched in Israel in 2012, Flayvr takes a new and welcome approach to organizing and making sense of mobile device-based digital photo and video collections and sharing them among friends, something that many have identified as a shortcoming of both Instagram and Flickr. Co-founder and CEO Ron Levy explains that he was inspired to create Flayvr because it was something he needed himself. "I found myself trying to capture [family] moments with my iPhone but I found myself stuck in these endless camera rolls."

While not the first such application (Everpix, Keepsy, Snapjoy, and Batch have all attempted the same thing), Flayvr takes it a step further with a slick, user-friendly platform focused on grouping photos for the user's own benefit and ease-of-access. As an organizational tool, Flayvr has garnered rave reviews in the tech community, particularly for its ability to show videos playing in real-time in thumbnails along with your pictures. Still a newcomer on the scene, it remains to be seen whether this new mobile photo album-creating app will be able rise above its competition, but it appears to be gaining considerable momentum.

6. Create your own SM network

Phuck you Pheed! I'm starting a Wiki!

Say what? Remarkably not as far-fetched an idea as one might think thanks to DIY platforms like mixxt and Ning, which seek to do for social networking what Blogger and Wordpress did for online content. The results won't be as fancy as that offered elsewhere in the social media universe, but they're nothing of not authentic. Ning, relatively ancient at eight years old, offers customers the ability to create community websites with blogging, discussion forum and video functionality with its own 'like' function, although it's not free. mixxt, a DIY social media company founded in Germany in 2007 (with a foothold in Poland, Turkey and the UK), offers similar capacity on a 'freemium' basis.

And of course there's always the grand-daddy of them all: the wiki, a concept that dates back to the earliest days of the Internet. Want to create an open-source repository of information open to as many (or as few) people as you deem fit to, at no cost? The old-fashion low-tech wiki might be what you need. And thanks to the exploits of Julian Assange and others like it, there's something positively punk about the wiki, as it allows people with minimal SM expertise to swap information on everything from strategic planning to death metal lyrics to egregious violations of international law by governments who would rather not have said information made public. What's not to love about that?

The Best and Worst of Government Web Design

What government websites tell you about the places they represent

I've long been fascinated by the way in which countries and other jurisdictions market themselves to the outside world, and how certain governments seem to put more effort in putting their best foot out first to the world. As a graduate student at Tokyo University of Foreign Studies a number of years back I took part in several international culture festivals in which I helped man the 'Canada booth', which gave me a glimpse into how certain governments (through their embassies) put forth more of an effort than others in helping their student ambassadors put on a good show.

In one instance, I was seated next to a Kenyan colleague who had been given what seemed to be half a museum full of beautiful posters and artwork, wood crafts, musical instruments, Maasai beadwork and other assorted treasures. (It also helped that he brought homemade Mombasa-style beef samosas, which were amazing!) By contrast, our embassy gave us a pathetic box full of maple leaf pins and cheesy posters of Banff National Park and whatnot. Even a box of Timbits and a Bryan Adams album would have been better. Totally disheartening!

When I asked my Kenyan friend about the glut of schwag he had received from his embassy, he explained that the staff at the Kenyan embassy in Tokyo was largely new following the end of Joseph arap Moi's long authoritarian rule in Kenya and that the new staff were a fired up, ambitious bunch who were keen to make a good impression. And when I asked him what he thought of my embassy's contribution to our pathetic little booth, his response was something like "Canada already has a great reputation in the world. I guess they feel they don't have to try."

This exchange stuck with me long after my time as an overseas scholar and into my current studies of public relations at Grant MacEwan University. Recently, though, I've become very much interested in another aspect of countries' PR armamentarium, namely their websites. Government websites essentially serve two basic purposes - to help deliver information to their own citizens both within the country and abroad and to serve as cyber-embassies to the world. Like embassy collateral marketing, a great national web presences makes a great impression. A crappy one does the opposite.


O hai. I can has usability.

How does Canada measure up in terms of web design? In typical form, it's a pretty middle-of-the-road affair. Usability-wise, the Government of Canada's official website is pretty intuitive and user-friendly. However, there's certainly no sex appeal to it. (See my November 3 post entitled 'Gross National Sexy', which addresses this issue.) There's no real flavour or style to it, anything you could really call distinctively 'Canadian'. As for the Government of Alberta's official web portal, the site works fine but its incessant adulation of the oil sands starts to get pretty tiresome.

So who are the winners and losers in the global contest for usability and cyber-élan supremacy? From what I've seen, the worst offenders in the web butchery department generally fall into two categories: the very poorest places on earth and the very richest. When it comes to the most disadvantaged and dysfunctional places on earth, it's hard to be critical - after all states that can't feed their people can't rightfully be expected to invest in expensive web design. But there are some for whom there is absolutely no excuse for bad design, and the only reasonable explanation is an pervading sense that they don't need it.

On the flipside, the best government websites seem to come from middle-income countries eager to bolster their reputations (much like Kenya) or countries otherwise sensitive to their international image.

Here are five of the very worst:

1. Zimbabwe

Simply awful, and not helped by the fact that the landing page features a particularly Hitlerian headshot of President Robert Mugabe. Retina-scarring flickering, nausea-inducing colours and a mid-1990s-style banner that moves so fast you can barely read it. The news section appears to be little more than the president's to-do list, including ominous references to 'land reform'. At least there's a 'Feedback Form' which seems to work, although who knows who is in charge of receiving said feedback. Possibly Mugabe himself.

2. Afghanistan

The Taliban may have been removed for power for almost a decade now, but you wouldn't know it from Afghanistan's government website. The harrassed photo of President Karzai with a faceless man in military fatigues standing behind him is not exactly inspiring. The site appears to not have been updated since 2004 with the exception of the 'Afghanistan News' portal, which has the appearance of an entirely different website. (It isn't.) Lastly, what is particularly eyebrow-raising about this site appears to be only available in English. No Dari, Pashtun or Tajik. Remind me again whose government this is. 

3. Tonga

You would think a languid island paradise like Tonga would be able to come up with something better than this nightmare of clashing fonts and colours, cataract-inducing banner displays and dizzying array of indecipherable menus. Definitely the work of a committee, possibly involving the entire population of Tonga. There is some decent photography and design bits here, but the ensemble is so chaotic and so jarring that you can barely tell. With different fonts and an overhauled colour scheme this might actually be a decent website - it's hard to tell - but the designers' total fixation on the national red-and-white colour scheme coupled with the clashing features makes it a total eyesore.

4. Russia

Not the worst offender of all, but a country with this much wealth and clout ought to do better. A bland, dull affair that looks like a relic of the Soviet era (with a particularly nefarious looking Vladimir Putin peering over the banner with a Montgomery Burns-type expression on his face), this site looks like the website equivalent of a regional Russian airline. And yes, it crashes with the same regularity. Add to this the fact that the landing page is basically Putin's filofax and you have a less than inspiring online presence for the government of the Russian Federation.

5. New Zealand

Really??? Is this the best the terrestrial stand-in for Middle Earth can do? Not an image in sight on the landing page. Nothing whatsoever to rest your eyes on. Just rows and rows of text and links. Extremely disappointing. Mind you, their official tourism website (http://www.newzealand.com/) is much better, but there's no excuse for a web portal this unattractive from a well-to-do beauty queen of a country like this.

And five of the best:

1. Brazil

Ahhhh.....Brasil! The country's official government website is truly a work of arts, a website whose underlying message is "We're still the sexy country we've always been but now we're also getting our sh*t together - developing the economy, reducing poverty and protecting the environment!" Beautiful colours, embedded videos, photo albums and a rotational banner trumpetting the best of the country's scientists, artists, athletes and other beautiful people. A cyber-stroll down Copacabana Beach.

2. Taiwan

It's hardly surprising that a high-tech nation with a perpetual sense of national identity crisis like this one would want to put its best cyber-foot out first. And they succeed with flying colours. With the visual richness of a National Geographic feature and immaculate design, the site makes the island quasi-nation look like the most alluring place on earth. Note the inclusion of images of Aboriginal Taiwanese on the landing page - a feature very much in keeping with recent Taiwanese government attempts to address this community's longstanding marginalization.

3. Costa Rica

Another Latin American standout, this 'presidential' portal of the government of Costa Rica is a delightfully interactive social media-oriented site that seamlessly blends serious policy papers with Flickr components and embedded videos of Costa Rican school children and town hall meetings discussing rainforest preservation and ecotourism. The only detraction to this site is that it appears to only be available in Spanish, but the design is so intuitive that it is navigable even with the most basic udnerstanding of the language. Current President Laura Chinchilla is said to be a social media maven - and it shows.

4. Poland

While much of the former Eastern Bloc remains mired in drab Soviet-style design, Poland's official web portal is an absolute masterpiece. The Polish Ministry of Foreign Affairs website, entitled 'Do You Know Polska?' (http://www.doyouknowpolska.com/), was voted Website of the Year in the 2011 Webstar Festival, and indeed the rest of the government's web network is similarly inspired. From tributes to Polish films to slideshows on traditional glass baubles, every page is a visual feast, and the fact that it's available in nine languages (including Arabic and Mandarin) is quite impressive.

5. Botswana

Zimbabwe and Botswana may be geographic neighbours, but when it comes to web design the two countries couldn't be further apart. While not at all flashy, the Government of Botswana's official web portal is aesthetically pleasing, immaculately organized and easy to navigate. There's no social media optimization here, but when it comes to what a website is above all supposed to do - deliver information as directly and clearly as possible - this site could scarcely be better. And the country's official tourism site (http://www.botswanatourism.co.bw/) is beautiful!