Friday, 21 February 2014

EIA New Destination Showdown - Dallas vs Reykjavik!

 
After many months of anticipation, Edmonton International Airport will finally inaugurate the city's most highly anticipated new air route in ages, Icelandair's Edmonton-Reykjavik non-stop. While our marketing and communications team here at EIA expected excitement around this new connection, the Iceland-Mania that has consumed the city of Edmonton over the past few months is beyond anything we could have imagined, and advanced ticket sales to Reykjavik and beyond have been such that the airline not only advanced their original start date from the end of March to the beginning of the month, but also added a fifth weekly non-stop. Flights haven't even started yet and already Icelandair is looking like Edmonton's de-facto official airline.

But with all the buzz surrounding Icelandair's Edmonton debut, EIA's other new route, American Airlines' forthcoming daily non-stop to Dallas/Fort Worth International Airport, has received less attention than it merits. While Dallas might strike one as a less "exotic" destination than Reykjavik, this new US route is a huge coup for the Edmonton region. After all, DFW is the fourth busiest airport in the world by aircraft movements and the ninth busiest in the world by passenger traffic. It is also the primary hub for American Airlines, which, following its merger last year with US Airways, became the world's largest air carrier. And with AA's unparalleled network across the Americas, this new non-stop is a huge deal for central and northern Alberta.

But enough about air connections. What about Dallas and Reykjavik? Which destination is cooler? On the surface Iceland seems to score over Texas in the hipness department, what with its midnight sun, its deceptively temperate climate in spite of its arctic latitude, its haunting volcanic landscape, its ancient language little changed from Old Norse and its über-hip contemporary culture. But the great state of Texas is not to be underestimated, and not just because of its heavily armed citizenry. This is, after all, the state that gave the world gunslinger movies, tailgate barbecues, Tex-Mex, Davy Crockett, Janis Joplin, the Dixie Chicks, Tommy Lee Jones' glare, Beyoncé's legs, Matt McConaughey's pects, Nolan Ryan's arm, Chuck Norris' beard and a band that calls themselves the Butthole Surfers and expects us to keep a straight face. Indeed not a place you mess with.

So how do these two places stack up against one another? See for yourselves courtesy of this highly scientific study.

1) Cowboys vs Vikings
Source: comicvine.com

No, we're not talking NFL here. We're talking a pitched battle between actual cowboys and actual Vikings. Who would win? In long-range combat, Texas' iconic gunslingers would definitely have the edge thanks to their firepower, but at close quarters it's hard to imagine Billy the Kid besting the battle axe-wielding death horde of Erik the Red. As for pure coolness factor, cowboys have plenty of cachet thanks to the movies of John Wayne et al, but the sheer terror that the Norsemen of old inspired back in their heydey has lasted to the present, with Vikings remaining an enduring symbol of the Scandinavian lands - even in the era of Ikea, ABBA and socialized medicine. We give the Vikings the edge.

Edge: Reykjavik

2) Endless Sky vs Midnight Sun

"The stars at night are big and bright - deep in the heart of Texas" go the lyrics to the Lone Star State's unofficial 'national' anthem. When it comes to spectacular skies, few places can match Texas - particularly when coupled with the awe-inspiring mix of canyons, desert and forest that characterize the state's landscape. But while few places can match Texas in this regard, Iceland, with its spectacular aurora borealis in winter and 24-hour sunshine in summer - juxtaposed with its haunting lunar landscapes, is one of them. And in a land of poets like this one, we're sure there are plenty of songs written about these things too. We just can't understand the lyrics. It's a split.

Edge: Tie

3) Cacti vs Juniper Bushes

Not much of a contest here. When it comes to vegetation, Iceland's starkly beautiful but largely barren landscape is no match for the Lone Star State. Even Texas' desert terrain has more impressive flora than most of Iceland's interior, and its eastern forests and hypnotic fields of native wildflowers blow anything Iceland has out of the water. Texas by a landslide.

Edge: Dallas

4) Sam Houston vs Erik the Red
Source: biography.com

The founding father of the modern state of Texas was a petulant Ulster Scot who, in spite of his famous hairtrigger temper, was a devoted peacemaker who sought to avoid war with Mexico and famously fought for justice for Native American tribes. Iceland's most famous son, by contrast, was a murderous thug who founded the ill-fated Norse colony in southern Greenland (the first bona-fide European colony in the Americas) and whose relationship with the native Inuit was, shall we say, less than friendly. In this contest between a flawed by ultimately principled statesman and a convicted felon who, by all we've heard, was basically a total bastard, we're going to go with Ol' Sam on this one.

Edge: Dallas

5) Canyons and Deserts vs Geysers and Volcanoes

In geological terms it's a battle of the titans between these two. Texas' spectacular deserts and canyons are the stuff of western romanticism, and it's hard to imagine a more breathtaking landscape. But while the Texas landscape most definitely inspires, Iceland's not only captivates visitors but also positively keeps them on their toes. Situated smack-dab on top of the Mid-Atlantic Ridge, Iceland is a land of awesome volcanic and geothermic power - a lunar landscape with land that's always liable to explode below your feet. For sheer geological shock and awe, we're forced to give Iceland the nod here.

Edge: Reykjavik

6) Texas Blues vs Nordic Post-Rock

Source: deviantart.net
On the musical front, there's great depth on both benches. Iceland of course is best known for whimsical electropop princess Björk and the glacier-paced symphonic post-rock of Sigur Rós, as well as electronic music acts like Yagya and Gusgus and death metal bands like Níðhöggur. But as much of a musical overachiever as Iceland is, its global impact still doesn't match that of Texas, home of blues legends Stevie Ray Vaughan, T-Bone Walker and Lightnin' Hopkins, sixties counterculture goddess Janis Joplin (and her good friend and collaborator Kris Kristofferson), country legends Willie Nelson, George Strait and Steve Earle, classic hillbilly rockers ZZ Top, R&B stars Beyoncé and Erykah Badu and badass noise merchants Al Jourgensen (Ministry), Dimebag Darrell (Pantera) and Gibby Haynes (Butthole Surfers). Add to that a heap of great music festivals, most notably Austin's South by Southwest (SXSW) film and music festival, and you have a veritable music leviathan.  Sorry Iceland, but for overall musical impact, it's Texas hands down.

Edge: Dallas

7) Dixie Chicks vs Björk

When it comes to edgy female pop stars, it's a heated contest between C&W's most controversial trio and pop music's most outlandish diva. Both have achieved international stardom and fanbases well beyond their genre, and both have courted controversy with their uncompromising social and political stances. But in this bracket, Björk Guðmundsdóttir stands out with both her prodigious musical output, both with her original band the Sugarcubes and under her own name, and her experimental nature - to the point of becoming her country's most famous export. With respect to Natalie, Martie and Emily, they can't match this.

Edge: Reykjavik

6) Chili Con Carne vs Hákarl
Source: zazzle.com

Here, alas, we fear poor Iceland is out of its depth. From Tex-Mex to tailgate barbecues, Texas cuisine kicks serious ass on every level. And with no disrespect to Iceland's minke whale kebabs and whatnot, Icelandic cuisine appears to consist mostly of dishes invented on a dare - or at least concocted out of desperation by Erik the Red's starving descendents, most notoriously kæstur hákarl (fermented shark meat), a food considered by many to be the most horrifying thing ever to be voluntarily eaten by human beings. Mind you, this alone will attract a niche group of thrill-seeking gastronomic tourists, but most will probably be wishing they'd chosen Dallas instead once the putrefied shark is sitting on a plate in front of them.

Edge: Dallas

7) Margaritas vs Brennivín

Two decades ago Texas would have run away with this category, but the picture is very different today. For decades Iceland was home to the western world's strictest liquor laws, with beer being outlawed until 1989 and other tipples, including Brennivín, the country's signature unsweetened Schnapps, severely restricted. But today Icelanders count among the world's most devoted party animals, even celebrating National Beer Day every March 1 (the anniversary of the overturning of the hated beer prohibition) with an all-night pub crawl in Reykjavik. While Texas is justifiably well known for its excellent margaritas and its respectable microbrews, the Icelanders' hard-won status as 24-hour party people gives them the edge here.

Edge: Reykjavik

8) Caribbean Beaches vs Geothermal Spas
Source: icelandhousing.com

Texas generally isn't thought of as a beach destination, but with over 600 miles of shoreline along the Gulf of Mexico, it really ought to be. Places like Matagorda and Padre Island have sandy beaches to compare with Maui or Cancun but without the huge tourist crowds, and the reef diving and surfing options make it a legit alternative to Southern California or Queensland. Still, Texas is far from unique in this regard, with Mexico only a sombrero's toss away and Florida and the Caribbean islands also enticingly close. Iceland, by contrast, is without rival in the hot springs category, putting even Japan to shame. Point goes to Iceland.

Edge: Reykjavik

9) Football vs Ice Hockey

There's no question that Iceland is a sports-mad country. Iceland's national men's football (soccer) team made an inspiring run in the European qualifiers for the 2014 FIFA World Cup only to suffer a heartbreaking defeat to Croatia, while its national ice hockey team (probably the country's most popular team sport) has made impressive gains in international standings in recent years. But while Icelanders have excelled at numerous sports, nothing in the country can compare to the hysteria surrounding college and NFL football in the Lone Star State. Dallas' beloved Cowboys are more than a team; they're a cultural institution, and for that we give Texas the nod here.

Edge: Dallas

10) Gun Ranges vs Rifle Shooting
Source: texas-city-tx.org

It may come as a surprise to many given the Nordic lands' reputation for being socialistic 'nanny states', but Iceland - and indeed Scandinavia as a whole - has a decidedly Red State streak to it when it comes to firearms. Roughly one third of all Icelanders are gun-owners and marksmanship was once actively encouraged by the country's leaders as a means of asserting Iceland's national independence. (Sound familiar?) Texans of course are famously fond of their firearms, but Icelanders' abiding love of hunting and target shooting makes it an equally enticing destination for gun enthusiasts, and while guns are more heavily regulated there than in Texas, hunting licences and tour packages are available for international visitors. Both destinations hit the proverbial mark on this one.

Edge: Tie

11) Texas Hold 'Em vs Grandmaster Chess

There's nothing like dark, bleak winters when it comes to producing high-level chess players, and Iceland is no slouch in this category. Chess is serious business in Iceland and the country has easily the highest number of titled players per capita with over three per 100,000 residents and a substantial number of grandmasters, most notably Friðrik Ólafsson, Jóhann Hjartarson, Margeir Pétursson and Jón Loftur Árnason. Texans, by contrast, are better known as card sharks than chess mavens, and their signature version of poker, which was born in the southeastern town of Robstown in the early 1900s, is a Vegas staple today. But while Texas Hold 'Em is well known to the North American card-playing public, it scarcely has the global ubiquity of chess. And while Hungarian-born prodigy Susan Polgar now calls the state home, it's still a far cry from Iceland in this department. Check mate, y'all!

Edge: Reykjavik

12) Chuck Norris vs Magnús Ver Magnússon

Source: thinkingmansportsblog.blogspot.com
Several states lay claim to martial arts expert, action star and alleged master of the universe Chuck Norris, but it's in Texas where his star shines brightest thanks to his memorable stint as Cordell Walker in wonderfully camp cop action drama Walker, Texas Ranger - a show so beloved by current Texas governor Rick Perry that he had Norris made an honourary Texas ranger in 2010. But while there's no denying the impressiveness of Norris' martial arts exploits, which include six consecutive years as Professional Middleweight Karate champion and being the first westerner to receive the rank of 8th Degree Black Belt Grand Master in taekwondo, he has stiff competition in the tough guy category in the form of Icelandic powerlifter and four-time World's Strongest Man (and appropriately named) Magnús Ver Magnússon, a man easily capable of lifting multiple Chuck Norrises at once and tossing them across a room. One breaks bricks (and skulls) with his hands and feet; the other lifts tractor wheels and pulls trucks with his arms. Who is tougher? We can't decide.

Edge: Tie

13) Drag Racing vs Formula Off-Road

Thanks to their respective rugged, expansive landscapes and cultural propensity for macho stunts (see the section on the consumption of fermented shark meat in #6), Texas and Iceland share a love of extreme motorsports. For some, Iceland's lunar landscape is synonymous with the Formula Off-Roading, a gravity-defying extravaganza of souped-up exhaust-belching V8 dragsters leaping off cliff sides and embankments, which tourists can now experience for themselves thanks to Iceland's ever-outside-the-box tourism marketing machine. But as impressive as Iceland's off-road antics may be, it hardly compares to the ubiquity of Texas' drag racing culture. A statewide obsession almost on par with gridiron, drag racing is everywhere in Texas and the vehicles are a sight to behold. Iceland may get there someday, but they're not there yet.

Edge: Dallas

14) Dallas vs Næturvaktin
Source: fanpop.com

When it comes to television, Icelanders are at a distinct disadvantage to their Texan counterparts inasmuch as their language is only understood by some 330,000 people - virtually all of whom reside in Iceland. Still, some credit is due to the creators of Iceland's most popular recent TV hit, Næturvaktin ('Night Shift'), a sitcom set in a suburban Reykjavik gas station that has been likened to a blue-collar Icelandic equivalent to The Office, which co-starred popular comedian and future Reykjavik mayor Jón Gnarr. But while talk of a US remake of the popular show is ongoing, it is scarcely in a position to compete with Texas' most famous primetime export and its beloved anti-hero J.R. Ewing. This was never a fair fight.

Edge: Dallas

15) Austin Weird vs Icelandic Avant-Garde

Texas gets a bad rap when it comes to arts and culture. Far from a backward state full of uncouth rednecks, Texas' cities are replete with art galleries, symphony orchestras and an architectural and design aesthetic all its own. And nowhere is this more apparent than in the state capital Austin, a city whose unofficial slogan "Keep Austin Weird" accurately sums up its famously iconoclastic music, theatre and film scene. But while Ballet Austin, the SXSW festival and the Sixth Street music hub are all tourist draws for the city and the state, Iceland's outsized presence on the art, fashion design, modern dance and avant-garde film scene are hard to beat. Austin may be weird, but nobody owns their weird like the land of Björk, Jón Gnarr and the highway engineers that factor elf habitats into their designs.

Edge: Reykjavik

16) The Alamo vs Njáls Saga

When it comes to identity-forging battle narratives, Texans have the Battle of the Alamo and Icelanders have Njáls Saga. Thanks in no small part to Disney's Davy Crockett miniseries and John Wayne's 1960 film The Alamo, this notorious 1836 battle in which the Mexican army's massacre of the Texan revolutionaries turned the population against the future US state's then-colonial overlords and culminated in their overthrow has become a cornerstone of Texan nationalism. But this short-lived nasty business pales in comparison to the Icelandic equivalent to the Arthurian legends, a 13th century recounting of the murderous blood feuds that consumed early Iceland and nearly wiped out the fragile Norse colony. The 19th century Mexicans may have been brutal, but the blood and gore of 10th and 11th century Iceland beggars belief.

Edge: Reykjavik

17) Valero Texas Open vs Arctic Open

Source: arcticopen.is
Golf enthusiasts forced to decide between Texas and Iceland have a very tough choice on their hand. On the one hand, Texas is home to some of North America's finest courses - amid some truly spectacular scenery - and has a climate perfectly suited to all-year-round golfing. On the other hand, Iceland is a nation of golf fanatics (roughly one in eight Icelanders play) and the country's hilly, grassy landscape makes it perfectly suited to the sport. And while Iceland lacks the warm climate of San Antonio, home of the nearly century-old Valero Texas Cup, it makes up for it by hosting one of the golf world's most unique tournaments, the Arctic Open - an all-night contest held at the world's northernmost 18-hole course in the northern town of Akureyri. Midnight sun or all-year play? Can't really go wrong with either.
 
Edge: Tie
 
18) 20+ Destinations in Latin America vs 20+ Destinations in Europe

Depends entirely on where you want to go. American Airlines' shortly forthcoming EIA-DFW route gives Edmontonians easy connections to destinations across Mexico, Central America, the Caribbean and South America, while Icelandair's new route does the same to the European continent via their award-winning hub at Keflavik International Airport in Reykjavik. So whether you're bound for Munich or Mexico City, Barcelona or Buenos Aires, or Stockholm or São Paulo, your choices of air connections are about to get a whole lot better. We call it a draw here too.

Edge: Tie

Result?

For those of you counting, the final score is Reykjavik 12, Dallas 11. Granted, Reykjavik's narrow victory has much to do with this particular study's North American bias to view Texas as less exotic than Iceland. Still, Iceland wins in the coolness department, but not without a fierce fought contest with the Lone Star State.

Are you from Texas (or Iceland for that matter) and disagree with the results here? We're expecting a response from Rick Perry's office any moment now disputing the results, so if you feel strongly one way or another, we'd love to hear from you. In the meantime we'll be booking our own ticket to Reykjavik. Or Dallas. We still can't decide.

Saturday, 15 February 2014

(Poem) New Orleans Is Clawing At My Bones


 

I used to dream of New Orleans
the birthplace of jazz
the humid, sinewy underarm of America
that place where the tide rolled in
corralling with it all the Devil's rejects
the flotsam of continents
each wave rolling over the previous
that place where the soft syllabary of the Natchez
learned sharpness in the wind
and still claws through the cold blasts from the Mississippi
still angry, still bitter as hell
dragging its nails through the delta
from its rusted chains in abandoned Haitian slave forts

I used to dream of New Orleans all the time
that place where Morton jellyrolled and Fats stacked dominoes
and Bonham beat down the buttresses till they busted open
that place where sea wall shadowmaps and Sazerac swizzle sticks
tell you what time it is, and when it's time to go home
or not
and leave you on the same barstool the following morning
paralytic, trying to remember
where you left your bike
and what ward you live in
and why the delta conspired to make the air so sticky
and the ghosts so damn persistent
Don't they know it's past closing time?

Yeah, that's the place I used to dream of
that is, of course, until the day it all got washed away
For ever, we all thought
No more Frenchmen Street
No more Preservation Hall
No more seductively mangled français
The Saints, we assumed, would not be coming back
not this time
in spite of the assurances of Irish rock stars and preprogrammed politicos
Is it not true that nothing is forever
even in this town?

But then the river receded
and the night watch came
not saints, just sinners with spray paint cans
mapping the city as they swarmed through the streets
tattooing the town
with the defiXiones
the X mark
haunted crosses everywhere that spoke with a thousand voices
We're watching you.
We may be dispersed but we're watching you.
We're not done here.

Tonight New Orleans is clawing at my bones
she's there in every neon-lit puddle
every misspelled word
every unapologetic wrong note in a pentatonic scale
she's there in every empty glass
at the end of the long night
and she's there in every X mark
no, nothing wrong, nothing incorrect
just a seething mass of humanity
wheezing like a Louisiana freighter
dragging us all back to life
even as we kick and scream for a safer, more logical abode

Yes, this is the place I used to dream of
the refuge of the reckless
the fortress of fools
where the city sees and the water saws
and Moldovan cabbies careen through Napoleonic alleyways
like they were somehow theirs to begin with
You're not done with me yet, are you?
Sousaphones playing Pink Floyd - you're not done with me yet
Scarlet corsets and scandalous bike rides - you're not done with me yet
Tearful tunes percussed by distant freight trains - you're definitely not done with me yet
Boys who fell asleep in the army only to wake up on a streetcorner with placards round their necks
selling jello shots and shitty advice - you're not done with me yet either, are you?
Nope, the city with too many exes and not enough whys
haunts my dreams now more than ever.

And I have no reason to think she'll stop
so I might as well get comfortable
Nouvelle Orléans, Bayou Sauvage
prends ce que tu veux de moi.
For unlike you
I truly am defenceless.

Tuesday, 11 February 2014

Asking For Money – 11 Fundraising Lessons from the IABC Leadership Institute


This is the first in a series of posts on takeaways from the 2014 International Association of Business Communicators (IABC) Leadership Institute conference, held in New Orleans from February 6 to 8. Stay tuned for more highlights from this exciting event. (Photo: Shutterstock)

It goes without saying that most people aren’t particularly fond of – or comfortable – asking others for money. The same is true of the majority of IABC chapter sponsorship directors, which is a pity given that their job is, well, to ask people to give the chapter money. As a newcomer to the sponsorship portfolio of the Edmonton chapter, it was with great relief that I learned that many of my counterparts in other chapters around the world were struggling with many of the same problems I've faced. But most importantly, I was thrilled with the volume of information I was to receive.

Communications sponsorship guru and IABC fellow Barbara Puffer is not among those who struggle with asking stakeholders for money. At her session on sponsorship strategies for IABC chapters, she prefaced her presentation by saying “Unlike most people, I actually do enjoy asking people for money.” Her trick? Identifying and highlighting clear value propositions and creating finely tailored sponsorship categories. In other words, having a clear plan and sticking to it. Her approach clearly works; with a very small team her Heritage Region chapter was able to raise over $100,000 over a four-year period, including a remarkable single-year high of $58,000!

Puffer outlines the keys to a successful sponsorship in her seminar handout IABC Fundraising 101, a single-page guideline that she and her colleagues compiled over their years of research and trial-and-error. Here are the 11 tips she prescribes to the beginner sponsorship person.

1. Sell solutions not sponsorship.

Before picking up the phone or sending the proposal, identify your value proposition. What’s the big idea? How would sponsorship of your chapter, workshop, webinar, website, awards program or event be meaningful to your prospects and their organizations?

2. Sell what’s most marketable, not what needs funding.

Just because you need money to put AV or a web hookup in a presentation room, does not mean that is necessarily what you should be selling. Your strongest assets may be something else entirely, such as access to your influential board of directors and the opportunity for year-round promotions to your membership community. Many sponsorship fees—unlike some philanthropic donations—are unrestricted.

3. Base fees on value, not budget.

The fee must be commensurate with the rights and benefits being delivered, which may be more than the budget of what’s being sold.

4. Highlight benefits, not features.

Focus on the prospect’s need to build their business or visibility for his or her brand, message or something else. Do not expect a prospect to wade through a data dump to figure out what they want.

5. Be fair about the packages.

Give prospects a reason to buy at the highest level. Reserve key benefits for your biggest sponsors. Create clear differences for sponsorships at higher and lower levels.

6. Tailor to sponsor category.

Identify what your prospect wants to accomplish and who they want to reach. Think about their hot buttons and budget priorities. Some may not want an exhibit table at your event; for another, that might be key.

7. Don’t send a proposal until after the initial discussion.


You’ve gotten the name of a prospect. It's best to be introduced from the inside.  Does an IABC member work there?  Who's the right person to speak to about sponsorship? Who is the decision-maker. This is not the time to create a full-blown proposal. Instead, use a one-pager or short email. Be clear on their budget, objectives, timing and process, if you can. Once you’ve connected regarding interest, you are ensured that you are heading down the reasonable path, it’s time to send the proposal.

8. Go to everyone in the category at once.

Once you understand the category, do not send out proposals one at time -- waiting for the first prospect's response -- as it will take you considerable time to wade through the category. If there’s a fit for one organization in the category, likely you can apply it to the others. Who signs on first might surprise you! If you have an "exclusive" or a one-of such as "presenting sponsor,"  by all means wait a bit and cultivate him or her longer.

9. Have a media plan first.

Having media exposure is very important to prospects looking to IABC for possible sponsorship. Know ahead of time what you'll be doing and who it will reach. You can always add and discover new avenues later.

10. Put a deadline on your offers.

There are only three acceptable outcomes of any call or meeting: yes, no or definite next steps. Next steps might include getting the go-ahead to prepare a final proposal and invoice. Or it might only be scheduling a time/date for the next discussion.

11. Commit.

Sponsorship sales are partially a numbers game; many sponsorships start with a cold call. Sponsorship sales require lots of follow-up and hand-holding. Keep a master list of everyone contacted, when they commit (or not) and any other details that may be needed for future reference.

For more on Barbara Puffer, ABC visit her website at Puffer PR Strategies.

Sunday, 2 February 2014

Mile Zero Dance Will Save Us All (When The Next Great Depression Comes)

When it comes to the arts, most Edmontonians have no idea how good they've got it in their own backyard. Sure we've got our summer festivals and our world-renowned symphony orchestra and a Ukrainian dance troupe or two, but that barely touches it. Edmonton's arts scene is as lush and untamed as the vegetation of its river valley (the longest interconnected urban park system in North America), and on any given Saturday night you can walk into any given theatre or live house and be pretty sure of hearing something either inspired or highly skilled or, more often than not, both.

Consider Edmonton's own Mile Zero Dance. One of the city's best kept secrets for over a quarter century, MZD is its own festival - and one that doesn't shut down during the summer. For those who haven't had the pleasure of seeing them, MZD is a dance troupe best known for their irreverent avant-garde performances (often in public places) that have ranged in style from the NYC José Limón school in the 1980s to the macabre world of Japanese ankoku butoh and Noguchi Taiso under the stewardship of current artistic director Gerry Morita. They've also - with very little fanfare - emerged as one of the greatest promotional platforms for the city's most outlandish artists, both within and outside the medium of dance, through their cabaret-esque 'Salon' performance series. For a newcomer looking to sample Edmonton's wildest creative output, Mile Zero's Salons are a great place to start.

MZD's latest Salon-series performance, The Great Depression, was held last night on a suitably bleak late-January Edmonton evening at L'UniThéâtre, the cultural and artistic hub of francophone Edmonton. The theme: depression, both the 'great' one and the psychological condition by the same name, and how great they are. Yes, both of them. At a time when Edmonton's well-heeled denizens are plotting their latest escape to Manzanillo or Maui and the rest are commiserating about the frigid darkness on Facebook, MZD urges us, in Morita's words, to "find new ways to break the spell of winter and embrace our creative collective with the talented artists among us." In other words, creativity will keep us warm. And if The Great Depression is any indication, it certainly can. At least in this town.

Dance conspirator Jen Mesch (dance-conspiracy.org)

The show opened with "Psychology of a Strip Tease" by MZD fellow traveller Jeannie Vanderkhove, which featured a remarkably compelling 'reverse' stripper routine (yes, involving getting dressed and complete with backwards burlesque music). This was followed by a very matter-of-fact appearance by Edmonton poet laureate Mary Pinkoski, who delivered two of her trademark poetic torrents on the show's subject matter.

This was followed by a brutally intense dance performance by Edmonton's own Jen Mesch (of the Jen Mesch Dance Conspiracy) entitled "Anna and the Other Anna" featuring the noise soundscape accompaniment of Edmonton-based sound artist Scott Smallwood - a performance that more than any captured the grinding blackness that I've always associated with the dread word 'depression'. The first half finished with a lecture-turned-barn dance party led by University of Alberta folklorist and accomplished Ukrainian folkdancer Dr. Andriy Nahachewsky, which ended up with over half the audience on stage recreating a 1930s-style prairie diaspora hoedown.

The second half of The Great Depression kicked off with a Chaplinesque trapeze performance by the very talented Edmonton circus performer Annie Dugan followed by an experimental film montage entitled AurA centred on derelict farm equipment by filmmaker aAron munson - with a soundtrack evocative of Boards of Canada's woolier moments.Following this was a montage of archival photos from Dirty Thirties Edmonton courtesy of the Alberta Provincial Archives (which MC Kristine Nutting described as "like a prison, except more fun"), an interlude that allowed local noise punk deviants Rubber Nurse to set up their elaborate stage setup consisting of 'prepared' guitars, electronic gear and a 1980s-vintage school overhead projector, featuring a procession of night terror-inspired transparencies. Rubber Nurse's nerve-jangling performance "Sister Missing" was followed by the prodigious and absurdly charming Edmonton rapper/multi-instrumentalist Mitchmatic, who delivered his own heartfelt take on the titular subject to close the show.

Gentleman rapper Mitchmatic (dealerofpeopleemotions.com)
The Great Depression was more than simply a good show. It was akin to an audio-visual mix tape that Edmonton could hand to any other city with a reputation for artiness and knock its proverbial socks off. The show made me think of another Nordic city that Edmontonians have been crushing on of late, namely the Icelandic capital of Reykjavik, which starting in early March will be a non-stop flight away from Edmonton International Airport. Thanks in no small part to the international success of alt-pop pixie Björk and the molasses-paced post-rock of Sigur Rós, the pint-sized Icelandic capital has become magnet for hipsters and genuine freaks alike. Are we as cool as Reykjavik here? Well, we don't speak a living fossil language little changed from Old Norse, nor do we have glaciers or thermal pools within an easy day trip of the city. And unlike Iceland, our winters are genuinely bone-chilling. But in artistic terms, surely we're in the same league.

We are that cool here. We just don't know it. While the Make Something Edmonton campaign has done an admirable job raising local awareness of our truly creative and outside-the-box nature, we're still too hung up on being an Oil City, a northern Houston or Abu Dhabi, and have yet to truly embrace our inner Reykjavik or Berlin. But the time will come when we're going to need to. Iceland experienced its own miniature version of the Great Depression in 2008 when its entire banking sector imploded and the country teetered on the edge of bankruptcy - while its arts scene surged, aided by an influx of currency devaluation-driven overseas tourism. Ditto with Berlin, the capital of the beleaguered hyperinflation-plagued Weimar Republic, capital of cabaret and all things racy in the 1920s. Economic history clearly indicated that our runaway oil and gas economy will eventually sputter. And when it does we'll need other things to fall back on.

If we're smart, we'll realize that our arts and culture sector, which unfailingly injects vast swaths of capital into our economy on less than a shoestring, is one of our greatest economic assets. It's also a sector that always seems to thrive when everything else is in the crapper, while simultaneously making bad times a little more bearable. Eventually our runaway oil and gas leviathan will grind to a halt, either slowly or precipitously, driven by plummeting world prices that will once again render bitumen processing unprofitable, and possibly exacerbated by another global recession. It'll suck, but so long as we continue to nurture our arts community we'll always have the likes of Mile Zero Dance waiting for us with open arms, ready to teach us how to enjoy the coming depression.

Leaflets from heaven, courtesy of the Provincial Archives (photo by author)

Friday, 31 January 2014

4 Reasons Internet Forums Still Matter for Business Communicators

Last October, in the midst of a high-profile spat between Edmonton International Airport and Air Canada over the embattled Edmonton-London service, something interesting happened that changed my perspective on digital communications. I was contacted by an Edmonton lawyer and frequent flyer who is an active participant in the popular international frequent flyer chat forum FlyerTalk under the rather sassy handle "PunishedEdmontonian". He directed me to a lengthy and animated online conversation about the route in question, which appeared to be a pitched battle between EIA defenders and hidebound supporters of Air Canada.

He later asked me if I would be willing to organize an Edmonton meet-up for forum participants at the airport. I agreed, and some two months later I was playing host to a group of frequent flyers and aviation geeks in an event that included tours of EIA's ATC tower and centralized baggage system, presentations from EIA's gurus of operations, emergency, commercial development, air service development and parking/ground transportation, and some pints afterwards with a crowd that included journalists, municipal and provincial government staffers, lawyers, IT people and other assorted provocateurs and malcontents.

All this was an eye-opener for me because as a thirty-something social media obsessive, I had all but forgotten about Internet chat forums. While some part of my brain was cognizent of the fact that they still existed, I had incorrectly assumed that their once-enthusiastic denizens had for the most part, like me, moved onto Facebook, Twitter and other 2.0-vintage networking platforms. I could scarcely have been wronger. FlyerTalk, for example, has been around since 1998 (prehistoric in Internet terms) and has grown steadily, attracting anywhere between 27,000 and 52,000 daily unique visitors and has racked up over 20 million posts. Not bad for a communication tool widely perceived as having been eclipsed!

I bring this up because, as a professional communicator, there are very good reasons not to ignore Internet forums, particularly industry-relevant ones. In addition to it simply being bad business to ignore any group of stakeholders, chat forum participants are a very different breed from the majority of social media users in the following three regards:

1. They're a great source of information.

Web forums, particularly industry-specific ones, tend to attract very industry-savvy people. FlyerTalk participants, for example, are typically people who fly a great deal (certainly far more than I do) and therefore have a great deal of perspective on airports, airlines and other facets of the business I'm in and are therefore sources of information far too good to ignore.

2. They reach a very influential demographic.

While it's true that social media is no longer the exclusive domain of the young, the gap between social media users and non-users is still very much a generational one. (A recent survey shows the typical Twitter user is a 37-year-old woman.) Not surprisingly, the average age of an Internet chat forum, particularly one like FlyerTalk, is considerably older than the average Twitter or Facebook user - and indeed I was easily one of the youngest people among the 40-some people who attended my recent airport meet-up. It therefore goes without saying that if you want to reach our society's wealthiest and most influential demographic group online (i.e. Boomers), you're much more likely to find them on a forum like FlyerTalk than on, say, Twitter.

3. Their publics tend to care a lot.

Participants on forums like FlyerTalk aren't just highly informed. They also tend to be extremely passionate about whatever they're talking about. And unlike today's social networks, these people suffer from far less of the attention deficit disorder that comes with Facebook, Twitter and the like, with threads often continuing on for days and even weeks. From the standpoint of a professional communicators, web forums are a readymade arena for networking with potential intervening publics - people who will very enthusiastically transmit your key messages to the far reaches of the intertubes. Granted you'll have to fight off those who are dead-set against whatever you're doing, but it's a fight well worth fighting.

4. They're actively moderated - and therefore usually nice.

The other nice thing about web forums like FlyerTalk is they're actively monitored by moderators who do their best to ensure civility and respectfulness. So while discussions can often get heated (and they certainly did over the Air Canada-EIA snafu), it's still a stark departure from the sort of asinine commentary you typically see accompanying an online newspaper story or, for that matter, on the social networks. It's not always above the belt, but it tends to be. And the FlyerTalk folks who attended our event this week at EIA, while many of the differed in opinion about airport business and our airline partners, were respectful to a fault and all-around wonderful guests.

In the meantime I'm off to New Orleans next week for IABC's Leadership Institute conference, and from there returning home via Chicago for three days with my sister. And as I'll be using a total of four airports for the trip (and trusting United Airlines with my luggage), I'm definitely be checking in with my new BFFs at FlyerTalk. And for my fellow Gen-Y'ers out there, you'll be happy to know they're also on Twitter at @flyertalk. That should help me ease into it!

Tuesday, 28 January 2014

(Poem) Waiting for a date in Shinjuku

 

Overhead lights
Undertoe, frog splashing
Neon ripples
Remnants of a postwar human frenzy
Still casting shadows at the end of the night

I stand here
Usagi in the headlights
In Omoide Yokocho
Piss alley turned memory lane
Isn’t drunkenness supposed to kill your memories - the ones the B29s couldn't?

The city hangs overhead
Searchlights evanesce
Caricatured modernity envelops Showa movie sets
The clash of light
Too much to bear

It would all be too easy
To play the role of the drunken tengu
In the backalleys of Shinjuku
Hypnotized by the hanging masses, comforted by the steady hum
Of postwar light fixtures and the underground thrum

Eventually someone
Will flatten this quadrant of space and time
And I could lying drunk across this alley
Arthur Dent on the Sumida
Waiting to see who rusts first

Pinpricks of towerlight tap my skull
Worker bees still at it
Keeping the city alight
And irrelevance-free
The modern still hasn’t punched out, don’t you know?